Ji Su Hiatt

About Me

Hi! I'm Ji Su. I'm a Korean-American east coast transplant now living in San Francisco. I went to grad school planning to teach biochemistry and on a whim, signed up for my first hackathon and had a taste of product and entrepreneurship. I've been in product development and user experience ever since.


For the past 10+ years, I designed high-impact products and led in-house design teams at startups to large fintech companies. I leverage my science teaching background and love of information architecture to help teams simplify complex concepts and build better, clearer data-heavy products.

I'm a
Design fast, testable product ideas through prototyping and experimentation
Develop behavioral insight frameworks that inform product direction and decision-making
Leverage journey mapping and systems thinking to bring clarity to complex workflows and multi-layered user needs

Working together looks like this

✨ wholesome, fun vibes ✨ (and probably food)

Team photo at a palm resort
Team dinner at a restaurant with colleagues
Black and white photo of three team members
Team dinner at an Asian restaurant
Conference selfie with team members
Dumpling dinner selfie with team members
Outdoor selfie with a colleague
Outdoor selfie with team members
Virtual themed team meeting
Virtual holiday party with team
Virtual birthday party celebration
Virtual team meeting
Team photo in the office
Team meeting in the office
Team dinner at a restaurant
Team photo on a red staircase
Workshop presentation with team members collaborating
Team photo outdoors with colleagues
Fun selfie with team members
Group selfie with team members