Hi, I’m Ji Su.Staff Product Designer.

I design AI interfaces, consumer apps, enterprise apps, and developer tools. I also love designing playful, interactive experiences. I connect product strategy, user experience, and code to bring ideas to life. I like ambitious work, but prefer to work with people who don't take themselves too seriously. Please send memes.

Scroll to explore Ji Su’s deskwork

Selected Work

Independent Project2026

Interactive story about customer discovery and building the wrong thing

An interactive pixel-art story about two brothers starting a business in an enchanted forest, making questionable product decisions, and discovering what their customers actually need.

Game Design
Design Engineering
Interactive Storytelling

Visa2026

Enabling autonomous shopping with agents

Designed and built a shopping agent to demonstrate the Visa Intelligent Commerce APIs. Exploring autonomous and human-in-the-loop agentic workflows for consumer shopping and developer/vibe-coding use cases.

Autonomous agent design
Product Design
Design Engineering
B2B
Developer Experience

NMI2025

Design studio for low-code payment components

Built a design studio on NMI’s Appearance API, so companies can create a theme once and apply it across low-code components for easy customization.

Product Design
Design Engineering
B2B
Developer Experience

NMI2025

Improving developer onboarding to payments

Cut developer onboarding from a multi-week, sales-led process to minutes with a sandbox environment and self-service sign-up.

Product Design
Design Engineering
B2B
Developer Experience

Playground

Generate your avatar

Make a mini

Turn a photo into a pixel-art portrait or a playful video game avatar.

An explorable 3d world

Forest walks

A small, explorable world inspired by San Francisco’s Presidio.

Rendered based on PDB data

Plastic DNA Model

An old molecular model kit, reimagined in the browser using real DNA structure data.

A little more about me.

Hi! I’m Ji Su, a product designer and technologist in SF. I went to grad school planning to teach biochemistry, but on a whim, signed up for my first hackathon and got a taste of product development and entrepreneurship. I’ve been designing and building products ever since.

I’ve never felt like I belonged neatly in one role—design, product, or engineering. I like understanding problems, designing solutions, building them, and testing what actually works. With AI blurring those boundaries, there’s never been a better time to be a hybrid product builder.

Lately, I’ve been exploring two big questions:

How do we make technology feel more human?

I’ve spent much of my career designing complex technical products, from developer platforms to AI agents. I’m interested in making technology easier to understand, more intuitive to interact with, and more trustworthy, especially as AI begins acting on our behalf. Lately, I’ve also been exploring how storytelling, sound, motion, and personality can make digital experiences more playful and engaging.

How do we make sure we’re building better, not just more?

As AI makes building faster and more accessible, I’m interested in how we make sure we’re solving the right problems. I love helping teams adopt new tools, experiment with ideas, and learn from real user behavior. I’m also a big believer that talking to users should be a team sport. Engineers included.

Outside of work, I enjoy exploring cities and nature, collecting stationery, going on logistically challenging road trips, and starting small businesses for fun. I’m also an MBA candidate at UC Berkeley Haas School of Business.

Find me on LinkedIn

Let’s connect!

Find me on LinkedIn