Product and design lead for mid-stage startups

I help teams make effective product decisions with systems thinking and rapid prototyping. Primarily designing in dev tool and fintech spaces.

📍Based in SF (open to remote or hybrid work)

I'm a

•Design fast, testable product ideas through prototyping and experimentation

•Develop behavioral insight frameworks that inform product direction and decision-making

•Leverage journey mapping and systems thinking to bring clarity to complex workflows and multi-layered user needs

Project Snapshots

NMI

0 to 1 design of an MVP for a sandbox environment and self sign up flow to help payment novice software platforms launch payments faster with NMI.

Rapid prototypingDesign strategyUX designUI designWebDark-mode firstDeveloper experience

Mission Lane

Redesign of Mission Lane's mobile app to improve repayment outcomes, customer sentiment and retention.

Rapid prototypingDesign strategyInformation architectureUX designUI designMobile

Fundrise

Redesign of Fundrise's Portfolio page to deliver transparency for advanced investors with clearer portfolio insights and asset breakdowns.

Information architectureUX designUI designWebMobile

Capital One

Developing research methods to understand Commercial Bank clients when access and time with them are limited.

Field researchProxy user researchCustomer researchCo-creation workshops

✨ wholesome, fun vibes ✨ (and probably food)